I'm a UX Researcher passionate about
innovating for social impact.

My background includes over 5 years of conducting user research to drive user-centered service design and customer experiences. Training in design practices has led to two design awards. Check out all my works below.

About Me

I'm a Senior Associate UX Researcher at JPMorgan Chase with over 6 years of experience specializing in user-centered service design and customer experience research.

My passion lies in advocating for social change through research-driven solutions that create meaningful impact for diverse communities.

I believe in developing shared understanding, considering context and environment, maintaining a customer-focused approach, and enabling informed decision-making.

Skills

Bilingual (Spanish)
Card Sorting
In-Depth Interviews
Journey Mapping
Roadmapping
Prototyping
Service Design
Survey Design
Usability Testing

Tools

Airtable, Asana
Dovetail, DScout
Figma, Jotform
Maze, Miro, Mural
Notion, OptimalSort
R, Qualtrics
UserTesting, Webflow

Selected Works

*password protected

Improving end user retention at a SaaS talent mobility company

Company: Relocity (2022)
Role: Consultant (Research & Service Design)
Focus: B2B2C, Relocation industry, End-to-end experience design, Customer journey

Led cross-functional research to identify service delivery gaps and reduce drop-off rates for prospective buyers segment, resulting in 10% increase in client retention and improved processes org-wide.

Service Design Journey Mapping Stakeholder Interviews B2B2C
*password protected

Improving the mobile web search experience for Canadian explorers

Company: Yervana (2022)
Role: Lead Researcher
Focus: Mobile web, Tourism & Travel, B2C, Startup, Search design, Evaluative research

Led 6-week research project to understand high bounce rates on mobile web search functionality, resulting in design recommendations and heuristic approach for search optimization.

Usability Testing Mobile Research Search Design B2C
*password protected

*Under Construction*

Defining end-to-end research strategy for MVP launch of a travel agent marketplace

Company: In The Lab Apprenticeship (2023)
Role: Solo Researcher
Focus: Responsive web, Tourism & Travel, Market Research, Discovery, Rapid Testing

Developed comprehensive research strategy for mobile website build, including competitor analysis, user interviews, persona development, and iterative usability testing phases.

Market Research Persona Development Prototyping Discovery
*password protected

Incorporating Inclusive Practices for Older Adults in FinTech

Case Study: 4-week challenge that won a design award with the non-profit organization, Forward (2022)
Role: Bilingual Researcher, Designer
Focus: Mobile app, Financial Services, Accessibility, Bilingual research

Award-winning case study focusing on inclusive design practices for older adults in financial technology, emphasizing accessibility and bilingual user needs.

Inclusive Design Accessibility Bilingual Research FinTech
*password protected

Exploring behaviors and trends in the NYC food truck industry

Case study: The Food Truck App (2021)
Role: Researcher, Designer
Focus: Mobile app, Food services, Design Thinking

Research-driven case study exploring user behaviors and market trends in NYC's food truck industry to inform mobile app design and user experience strategy.

Market Research User Behavior Mobile Design Food Services
*password protected

Addressing user needs in the web musculoskeletal resources+ CheckupApp

Case Study: 1-day hackathon that won 3rd place award with Girl Develop It (2021)
Role: Designer
Focus: Web platform, Healthcare

Award-winning hackathon project addressing user needs in web-based musculoskeletal health resources, focusing on accessibility and user-centered healthcare design.

Healthcare Web Design Hackathon Accessibility